Bernard Covà

Tribal marketing

Bernard Covà, Véronique Cova · European Journal of Marketing · 2002 · 862 citations

Social Sciences, Marketing, Sociology +12

Revisiting Consumption Experience

Antonella Carù, Bernard Covà · Marketing Theory · 2003 · 831 citations · Full text

Social Sciences, Marketing, Marketing Management +10

Community and consumption

Bernard Covà · European Journal of Marketing · 1997 · 830 citations

Social Sciences, Marketing, Sociology +12

Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”

Bernard Covà, Stefano Pace · European Journal of Marketing · 2006 · 826 citations

Business, Marketing, Marketing Management +17

Working consumers: the next step in marketing theory?

Bernard Covà, Daniele Dalli · Marketing Theory · 2009 · 717 citations

Social Sciences, Economics, Marketing +7