Bernard Covà - Concepedia

Author

Bernard Covà

Kedge Business School ORCID

Also Known As

B. Cova, B., Cova, Badot, Olivier, Bernard Cova, Bernard Cova1, Bernard Covà, Cova, B, Cova, B., Cova, Bernard

283

Publications

Citations

H-Index

147

Concepts

All Affiliations

Kedge Business School Bocconi University École de management de Lyon Karlstad University Aix-Marseille Université

About

Bernard Covà is an author at Kedge Business School specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	22	28	3.5K
2	Education	9	9	1.9K
3	Arts	6	6	1.5K
4	Health Sciences	4	4	1.2K
5	Engineering	1	1	70

Bernard Covà

Publications

7.6K

Citations

H-Index

Page 1

	Year	Citations
Tribal marketing Bernard Covà, Véronique Cova European Journal of Marketing MarketingCultureConsumer CultureCultural StudiesIntercultural Marketing	2002	855
Community and consumption Bernard Covà European Journal of Marketing Value TheoryConsumer ResearchMass CultureSocial SciencesConsumer Culture	1997	825
Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community” Bernard Covà, Stefano Pace European Journal of Marketing Customer ExperienceDigital MarketingConsumer ResearchBrand StrategyCustomer Community	2006	822
Revisiting Consumption Experience Antonella Carù, Bernard Covà Marketing Theory CultureAdvertisingConsumer CultureConsumer StudyInteractive Marketing	2003	822
Working consumers: the next step in marketing theory? Bernard Covà, Daniele Dalli Marketing Theory Customer SatisfactionImmaterial LabourConsumer StudyConsumer ResearchProductive Role	2009	707
How to facilitate immersion in a consumption experience: appropriation operations and service elements Antonella Carù, Bernard Covà Journal of Consumer Behaviour Entertainment MarketingConsumer StudySubjective OperationsConsumer ResearchService Elements	2006	282
Selling Pain to the Saturated Self Rebecca Scott, Julien Cayla, Bernard Covà Journal of Consumer Research EmpathyValue TheoryConsumer ResearchSensory ExperiencesHuman Condition	2017	254
Servicescapes Véronique Aubert‐Gamet, Bernard Covà Journal of Business Research	1999	234
Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters Bernard Covà, Véronique Cova Journal of Consumer Behaviour Support Social InteractionConsumer StudyConsumer ResearchEducationTribal Aspects	2001	203
Anti-consumption and consumer resistance: concepts, concerns, conflicts and convergence Mike Lee, Dominique Roux, Hélène Cherrier, European Journal of Marketing EconomicsAdvertisingConsumer ResistanceConsumer ResearchManagement	2011	177

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