Stefano Pace

Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”

Bernard Covà, Stefano Pace · European Journal of Marketing · 2006 · 822 citations

Customer Experience, Digital Marketing, Consumer Research +22

Firm-brand community value co-creation as alignment of practices

Per Skålén, Stefano Pace, Bernard Covà · European Journal of Marketing · 2015 · 159 citations

Digital Marketing, Brand Strategy, Customer Community +21

Global brand communities across borders: the Warhammer case

Bernard Covà, Stefano Pace, David J. Park · International Marketing Review · 2007 · 156 citations

International Marketing, Brand Strategy, Global Studies +21

Does Religion Affect the Materialism of Consumers? An Empirical Investigation of Buddhist Ethics and the Resistance of the Self

Stefano Pace · Journal of Business Ethics · 2012 · 148 citations

Culture, Buddhist Ethics, Does Religion Affect +8

YouTube: an opportunity for consumer narrative analysis?

Stefano Pace · Qualitative Market Research An International Journal · 2008 · 126 citations

Entertainment Marketing, Cultural Consumption, Emerging Media +27