Concepedia

David J. Park

DJ

Statistics

Publications

2

Citations

166

H-Index

2

Active since

2007

Affiliations

Xavier University of Louisiana(Current)

David J. Park is an author at Xavier University of Louisiana specializing in international marketing, brand management, and brand equity.

Top concepts

Publications per year

2007–2007

2

Publications

2

Global brand communities across borders: the Warhammer case

Bernard Covà, Stefano Pace, David J. Park · International Marketing Review · 2007 · 156 citations

, , +21

Giving Labor the Business?

David J. Park, Larry M. Wright · Labor Studies Journal · 2007 · 10 citations

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