Concepedia

Véronique Cova

VC

15

Publications

1.6K

Citations

13

H-Index

2001

Active since

Affiliations

Aix-Marseille Université(Current)

Centre de Recherche et d’Enseignement de Géosciences de l’Environnement

Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille

Kedge Business School

Bocconi University

Véronique Cova is an author at Aix-Marseille Université specializing in marketing, culture, and consumer research.

Top concepts

MarketingCultureConsumer ResearchManagementConsumer CultureConsumer BehaviorBusinessEducationAnthropologyCultural Studies

Publications per year

2001–2022

15

Publications

15

Tribal marketing

Bernard Covà, Véronique Cova · European Journal of Marketing · 2002 · 855 citations

Marketing, Culture, Consumer Culture +14

Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters

Bernard Covà, Véronique Cova · Journal of Consumer Behaviour · 2001 · 203 citations

Support Social Interaction, Consumer Study, Consumer Research +21

On the road to prosumption: marketing discourse and the development of consumer competencies

Bernard Covà, Véronique Cova · Consumption Markets & Culture · 2012 · 157 citations

Tribal marketing: The tribalisation of society and its impact on the conduct of marketing

Bernard Cova, Véronique Cova · RePEc: Research Papers in Economics · 2002 · 106 citations

Consumer Research, Education, Latin View +19

Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China

Ling Jiang, Véronique Cova · International Journal of Marketing Studies · 2012 · 89 citations · Full text

Luxury, East Asian Studies, Consumer Study +20

Rows per page

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