Véronique Cova - Concepedia

Author

Véronique Cova

Aix-Marseille Université

Also Known As

Cova, Veronique, Cova, Véronique, V., Cova,, Veronique Cova, Véronique Cova

Publications

1.8K

Citations

H-Index

Concepts

All Affiliations

Aix-Marseille Université Centre de Recherche et d’Enseignement de Géosciences de l’Environnement Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille Kedge Business School Bocconi University

About

Véronique Cova is an author at Aix-Marseille Université specializing in marketing, culture, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	6	6	135
2	Education	5	5	1.3K
3	Arts	3	3	969
4	Language Studies	2	2	55
5	Humanities	1	1	16

Véronique Cova

Publications

1.6K

Citations

H-Index

Page 1

	Year	Citations
Tribal marketing Bernard Covà, Véronique Cova European Journal of Marketing MarketingCultureConsumer CultureCultural StudiesIntercultural Marketing	2002	855
Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters Bernard Covà, Véronique Cova Journal of Consumer Behaviour Support Social InteractionConsumer StudyConsumer ResearchEducationTribal Aspects	2001	203
On the road to prosumption: marketing discourse and the development of consumer competencies Bernard Covà, Véronique Cova Consumption Markets & Culture	2012	157
Tribal marketing: The tribalisation of society and its impact on the conduct of marketing Bernard Cova, Véronique Cova RePEc: Research Papers in Economics Consumer ResearchEducationLatin ViewCultural StudiesTribal Marketing	2002	106
Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China Ling Jiang, Véronique Cova International Journal of Marketing Studies LuxuryEast Asian StudiesConsumer StudySuccessful Meaning TransferenceConsumer Research	2012	89
Faces of the New Consumer: A Genesis of Consumer Governmentality Bernard Cova, Véronique Cova Recherche et Applications en Marketing (English Edition) Hedonistic Play CompetenciesConsumer UncertaintyConsumer StudyConsumer ResearchEducation	2009	48
Pain, suffering and the consumption of spirituality: a toe story Véronique Cova, Bernard Covà Journal of Marketing Management Religious SymbolEducationToe StorySpiritual ConsumptionHuman Condition	2019	39
How sex differences in perceptions influence customer satisfaction: a study of theatre audiences Zannie Giraud Voss, Véronique Cova Marketing Theory Customer ExperienceCustomer SatisfactionConsumer ResearchService QualityGender Studies	2006	32
Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China Ling Jiang, Véronique Cova RePEc: Research Papers in Economics LuxuryEast Asian StudiesConsumer StudySuccessful Meaning TransferenceConsumer Research	2012	25
How psychological distance shapes hedonic consumption: The moderating role of the need to justify Mohamed Didi Alaoui, Pierre Valette‐Florence, Véronique Cova Journal of Business Research Behavioral SciencesBehavioral Decision MakingSocial PsychologyConsumer ResearchSocial Sciences	2022	25

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