Concepedia
Statistics
Publications
24
Citations
2.1K
H-Index
21
Active since
1993
Affiliations
Kedge Business School(Current)
Bocconi University
École de management de Lyon
European Business School Paris
Universidade do Porto
Bernard Cova is an author at Kedge Business School specializing in marketing, business, and marketing management.
Publications per year
1993–2021
Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors
Bernard Cova, Robert Salle · Industrial Marketing Management · 2008 · 421 citations
Business, Marketing, Marketing Management +11
Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches
Bernard Cova, Tim D. White · Journal of Marketing Management · 2010 · 252 citations
Business, Marketing, Marketing Management +15
Project marketing beyond competitive bidding
Bernard Cova, Pervez Ghauri, Robert Salle · HAL (Le Centre pour la Communication Scientifique Directe) · 2002 · 199 citations
Management, Construction Management, Project Management +8
Small versus big stories in framing consumption experiences
Antonella Carù, Bernard Cova · Qualitative Market Research An International Journal · 2008 · 122 citations
Social Sciences, Anthropology, Consumption Studies +14
The transition from products to solutions: External business model fit and dynamics
Fabiana Nogueira Holanda Ferreira, João F. Proença, Robert Spencer et al. · Industrial Marketing Management · 2013 · 110 citations
Management, Strategic Management, Strategy +12
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