Robert Salle

Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors

Bernard Cova, Robert Salle · Industrial Marketing Management · 2008 · 419 citations

Customer Satisfaction, Relationship Marketing, Service Logic +11

Project marketing beyond competitive bidding

Bernard Cova, Pervez Ghauri, Robert Salle · HAL (Le Centre pour la Communication Scientifique Directe) · 2002 · 199 citations

Six key points to merge project marketing into project management

Bernard Covà, Robert Salle · International Journal of Project Management · 2005 · 145 citations

Campaign Planning, Project-based Organization, Project Network +9

Introduction to the IMM special issue on ‘Project marketing and the marketing of solutions’ A comprehensive approach to project marketing and the marketing of solutions

Bernard Covà, Robert Salle · Industrial Marketing Management · 2006 · 141 citations

Project-based Organization, Imm Special Issue, Project Management +8

Milieu as a pertinent unit of analysis in project marketing

Bernard Cova, Florence Mazet, Robert Salle · International Business Review · 1996 · 93 citations

Marketing Analytics, Project-based Organization, Project Management +10