Antonella Carù - Concepedia

Author

Antonella Carù

Bocconi University ORCID

Also Known As

A. Carù, ANTONELLA CARU', Antonella Caru, Antonella Carù, CARU', ANTONELLA, Carù, Antonella

Publications

2.2K

Citations

H-Index

Concepts

All Affiliations

Bocconi University Kedge Business School

About

Antonella Carù is an author at Bocconi University specializing in marketing, management, and culture.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	11	12	1.7K
2	Business	6	6	1.1K
3	Arts	4	4	460
4	Education	2	2	300
5	Engineering	1	1	47

Antonella Carù

Publications

1.8K

Citations

H-Index

Page 1

	Year	Citations
Revisiting Consumption Experience Antonella Carù, Bernard Covà Marketing Theory CultureAdvertisingConsumer CultureConsumer StudyInteractive Marketing	2003	822
How to facilitate immersion in a consumption experience: appropriation operations and service elements Antonella Carù, Bernard Covà Journal of Consumer Behaviour Entertainment MarketingConsumer StudySubjective OperationsConsumer ResearchService Elements	2006	282
Co-creating the collective service experience Antonella Carù, Bernard Cova Journal of service management Brand StrategyConsumer ResearchEducationCase VignettesCollective Service Experience	2015	178
Small versus big stories in framing consumption experiences Antonella Carù, Bernard Cova Qualitative Market Research An International Journal Consumer StudyConsumer ResearchEducationConsumption ExperiencesPopular Culture	2008	122
Re-conceptualizing escape in consumer research Bernard Cova, Antonella Carù, Julien Cayla Qualitative Market Research An International Journal Consumer StudyConsumer ResearchConsumer CultureConsumer Experience LiteratureManagement	2018	97
The Cost of Customer Satisfaction: A Framework for Strategic Cost Management in Service Industries Antonella Cugini, Antonella Carù, Fabrizio Zerbini European Accounting Review Total Quality ManagementCustomer SatisfactionStrategic Cost ManagementAbstract Customer SatisfactionService Quality	2007	52
Representing BtoB reality in case study research: Challenges and new opportunities Stefania Borghini, Antonella Carù, Bernard Cova Industrial Marketing Management Empirical Case StudyEngineeringBusiness IntelligenceProject ManagementBtob Reality	2009	47
Product‐country images in the arts: a multi‐country study Alain d’Astous, Zannie Giraud Voss, François Colbert, International Marketing Review International MarketingConsumer ResearchVisual Art PracticeHome CountryVisual Arts	2008	46
The Effect of Ambient Scent on the Experience of Art: Not as Good as It Smells Armando Cirrincione, Zachary Estes, Antonella Carù Psychology and Marketing Pleasant Ambient ScentSensory ExperiencesArt ManagementAmbient ScentsSensory Science	2014	35
Profitability and customer satisfaction in services Antonella Carù, Antonella Cugini International Journal of Service Industry Management Total Quality ManagementCustomer SatisfactionBusiness ProfitabilityServices ManagementQuality Function Deployment	1999	32

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