Concepedia

Antonella Carù

AC

Statistics

Publications

14

Citations

1.8K

H-Index

12

Active since

1999

Affiliations

Bocconi University(Current)

Kedge Business School

Antonella Carù is an author at Bocconi University specializing in marketing, management, and culture.

Top concepts

MarketingManagementCultureConsumer ResearchBusinessConsumer CultureUser ExperienceArtsPopular CultureConsumer Studies

Publications per year

1999–2018

14

Publications

14

Revisiting Consumption Experience

Antonella Carù, Bernard Covà · Marketing Theory · 2003 · 822 citations

Culture, Advertising, Consumer Culture +13

How to facilitate immersion in a consumption experience: appropriation operations and service elements

Antonella Carù, Bernard Covà · Journal of Consumer Behaviour · 2006 · 282 citations

Entertainment Marketing, Consumer Study, Subjective Operations +23

Co-creating the collective service experience

Antonella Carù, Bernard Cova · Journal of service management · 2015 · 178 citations

Brand Strategy, Consumer Research, Education +23

Small versus big stories in framing consumption experiences

Antonella Carù, Bernard Cova · Qualitative Market Research An International Journal · 2008 · 122 citations

Consumer Study, Consumer Research, Education +25

Re-conceptualizing escape in consumer research

Bernard Cova, Antonella Carù, Julien Cayla · Qualitative Market Research An International Journal · 2018 · 97 citations

Consumer Study, Consumer Research, Consumer Culture +20

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