Concepedia

Bernard Cova

BC

Statistics

Publications

3

Citations

286

H-Index

3

Active since

2014

Affiliations

Bocconi University(Current)

Kedge Business School

Bernard Cova is an author at Bocconi University specializing in management, culture, and marketing.

Top concepts

CultureMarketingManagementConsumer CultureConsumer StudiesConsumer BehaviorConsumer ResearchArtsBrandingBusiness

Publications per year

2014–2018

3

Publications

3

Co-creating the collective service experience

Antonella Carù, Bernard Cova · Journal of service management · 2015 · 178 citations

Brand Strategy, Consumer Research, Education +23

Re-conceptualizing escape in consumer research

Bernard Cova, Antonella Carù, Julien Cayla · Qualitative Market Research An International Journal · 2018 · 97 citations

Consumer Study, Consumer Research, Consumer Culture +20

Mediterranean marketing and southern thinking: retrospects and prospects

Antonella Carù, Bernard Cova, Daniele Dalli · Journal of Consumer Behaviour · 2014 · 11 citations

Culture, Intercultural Marketing, History Of Marketing +7

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