Concepedia

Julien Cayla

JC

18

Publications

1.4K

Citations

15

H-Index

2007

Active since

Affiliations

Kedge Business School(Current)

Nanyang Technological University

Nanyang Academy of Fine Arts

Suffolk University

Julien Cayla is an author at Kedge Business School specializing in marketing, management, and culture.

Top concepts

MarketingManagementCultureMarketing StrategyBrand DevelopmentEducationBrand StrategyBrand ManagementBrandingAdvertising

Publications per year

2007–2024

18

Publications

18

Asian Brands and the Shaping of a Transnational Imagined Community

Julien Cayla, Giana M. Eckhardt · Journal of Consumer Research · 2008 · 270 citations

A Cultural Approach to Branding in the Global Marketplace

Julien Cayla, Eric J. Arnould · Journal of International Marketing · 2008 · 266 citations

International Marketing, Brand Strategy, Education +17

Selling Pain to the Saturated Self

Rebecca Scott, Julien Cayla, Bernard Covà · Journal of Consumer Research · 2017 · 254 citations

Empathy, Value Theory, Consumer Research +21

Ethnographic Stories for Market Learning

Julien Cayla, Eric J. Arnould · Journal of Marketing · 2013 · 132 citations · Full text

Culture, Consumer Culture, Commercial Ethnography +9

Asian brands without borders: regional opportunities and challenges

Julien Cayla, Giana M. Eckhardt · International Marketing Review · 2007 · 98 citations

East Asian Studies, Cross-border Management, International Marketing +24

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