Élyette Roux - Concepedia

Author

Élyette Roux

Aix-Marseille Université

Also Known As

Elyette Roux, Jean-Louis Chandon, Roux, Elyette, Élyette Roux

Publications

1.7K

Citations

H-Index

Concepts

All Affiliations

Aix-Marseille Université Centre de Recherche et d’Enseignement de Géosciences de l’Environnement Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille University of British Columbia Zayed University

ÉR

About

Élyette Roux is an author at Aix-Marseille Université specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	11	11	860
2	Business	7	7	636
3	Health Sciences	2	2	296
4	Language Studies	2	2	152
5	Humanities	1	1	140

Élyette Roux

Publications

895

Citations

H-Index

Page 1

	Year	Citations
Values associated with luxury brand consumption and the role of gender Élyette Roux, Éric Tafani, Franck Vigneron Journal of Business Research Luxury Brand ConsumptionLuxuryGender IdentityConsumer CultureBrand Equity	2016	203
Perceived Value of the Mass‐Customized Product and Mass Customization Experience for Individual Consumers Aurélie Merle, Jean‐Louis Chandon, Élyette Roux, Production and Operations Management Mass Customization ExperienceConsumer UncertaintyConsumer ResearchBrand StrategyMass Customization	2010	195
A semiotic analysis of nostalgia as a connection to the past Aurélie Kessous, Élyette Roux Qualitative Market Research An International Journal Brand StrategyConsumer ResearchPhilosophy Of HistoryBrand LoyaltyPopular Culture	2008	140
Consumer–Brand Relationships: A Contrast of Nostalgic and Non‐Nostalgic Brands Aurélie Kessous, Élyette Roux, Jean‐Louis Chandon Psychology and Marketing Brand StrategyConsumer ResearchBrand LoyaltyConsumer CultureManagement	2015	101
Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design Aurélie Merle, Jean‐Louis Chandon, Élyette Roux Recherche et Applications en Marketing (English Edition) Customer SatisfactionConsumer ResearchMass CustomizationProduct ValueSocial Sciences	2008	61
Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships Mbaye Fall Diallo, Jean‐Louis Moulins, Élyette Roux International Journal of Retail & Distribution Management Consumer ResearchBrand StrategyBrand LoyaltyBrand ImageManagement	2020	51
A typology of the perceived risks in the context of consumer brand resistance Marine Cambefort, Élyette Roux Journal of Product & Brand Management MarketingCultureAdvertisingBrand ResistancePersonal Branding	2019	31
Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships Aurélie Kessous, Élyette Roux Recherche et Applications en Marketing (English Edition) Customer SatisfactionConsumer ResearchBrand StrategyBrand LoyaltyNostalgia Research	2010	28
A semiotic analysis of the extendibility of luxury brands Nathalie Veg-Sala, Élyette Roux Journal of Product & Brand Management LuxuryConsumer ResearchBrand StrategyBrand LoyaltyConsumer Culture	2014	27
When God's (not) needed: Spotlight on how belief in divine control influences goal commitment Jamel Khenfer, Élyette Roux, Éric Tafani, Journal of Experimental Social Psychology Behavioral Decision MakingReligiosityMotivationSpiritualityChristian Practice	2017	22

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