Concepedia

Élyette Roux

ÉR

13

Publications

895

Citations

12

H-Index

2008

Active since

Affiliations

Aix-Marseille Université(Current)

Centre de Recherche et d’Enseignement de Géosciences de l’Environnement

Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille

University of British Columbia

Zayed University

Élyette Roux is an author at Aix-Marseille Université specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBrand EquityBrand AwarenessBusinessBrand StrategyBrand ManagementBrand DevelopmentConsumer Behavior

Publications per year

2008–2020

13

Publications

13

Values associated with luxury brand consumption and the role of gender

Élyette Roux, Éric Tafani, Franck Vigneron · Journal of Business Research · 2016 · 203 citations

Luxury Brand Consumption, Luxury, Gender Identity +14

Perceived Value of the Mass‐Customized Product and Mass Customization Experience for Individual Consumers

Aurélie Merle, Jean‐Louis Chandon, Élyette Roux et al. · Production and Operations Management · 2010 · 195 citations

Mass Customization Experience, Consumer Uncertainty, Consumer Research +19

A semiotic analysis of nostalgia as a connection to the past

Aurélie Kessous, Élyette Roux · Qualitative Market Research An International Journal · 2008 · 140 citations

Brand Strategy, Consumer Research, Philosophy Of History +30

Consumer–Brand Relationships: A Contrast of Nostalgic and Non‐Nostalgic Brands

Aurélie Kessous, Élyette Roux, Jean‐Louis Chandon · Psychology and Marketing · 2015 · 101 citations

Brand Strategy, Consumer Research, Brand Loyalty +20

Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design

Aurélie Merle, Jean‐Louis Chandon, Élyette Roux · Recherche et Applications en Marketing (English Edition) · 2008 · 61 citations

Customer Satisfaction, Consumer Research, Mass Customization +18

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