Concepedia

Aurélie Kessous

AK

10

Publications

672

Citations

10

H-Index

2008

Active since

Affiliations

Aix-Marseille Université(Current)

Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille

Centre de Recherche et d’Enseignement de Géosciences de l’Environnement

Aurélie Kessous is an author at Aix-Marseille Université specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCultureBusinessConsumer CultureAdvertisingBrand EquityBrand AwarenessBrand Strategy

Publications per year

2008–2021

10

Publications

10

“From Prada to Nada”: Consumers and their luxury products: A contrast between second-hand and first-hand luxury products

Aurélie Kessous, Pierre Valette‐Florence · Journal of Business Research · 2019 · 162 citations

Marketing, Culture, Luxury +14

A semiotic analysis of nostalgia as a connection to the past

Aurélie Kessous, Élyette Roux · Qualitative Market Research An International Journal · 2008 · 140 citations

Brand Strategy, Consumer Research, Philosophy Of History +30

Consumer–Brand Relationships: A Contrast of Nostalgic and Non‐Nostalgic Brands

Aurélie Kessous, Élyette Roux, Jean‐Louis Chandon · Psychology and Marketing · 2015 · 101 citations

Brand Strategy, Consumer Research, Brand Loyalty +20

Understanding the value process: Value creation in a luxury service context

Jonas Holmqvist, Luca M. Visconti, Christian Grönroos et al. · Journal of Business Research · 2020 · 77 citations · Full text

Customer Satisfaction, Service Logic, Service Research +12

Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past

Aurélie Kessous · Journal of Marketing Management · 2015 · 41 citations

Rows per page

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