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“From Prada to Nada”: Consumers and their luxury products: A contrast between second-hand and first-hand luxury products

MarketingCultureLuxuryConsumer CultureLuxury Brand ManagementManagementBusinessConsumer ResearchLuxury ProductsConsumerismConsumer AttitudeNada ”Brand AwarenessConsumption SystemLuxury BrandingAdvertisingFirst-hand Luxury Products