Concepedia
Statistics
Publications
4
Citations
181
H-Index
Active since
2016
Affiliations
Aix-Marseille Université(Current)
Université Grenoble Alpes
Centre de Recherche et d’Enseignement de Géosciences de l’Environnement
Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille
Fanny Magnoni is an author at Aix-Marseille Université specializing in marketing, marketing management, and brand associations.
Publications per year
2016–2021
Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?
Agnès Helme-Guizon, Fanny Magnoni · Journal of Marketing Management · 2019 · 91 citations · Full text
Business, Marketing, Marketing Management +17
The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience
Aurélie Hemonnet‐Goujot, Aurélie Kessous, Fanny Magnoni · Journal of Business Research · 2021 · 48 citations
Business, Marketing, Marketing Management +14
Modeling the effects of place heritage and place experience on residents’ behavioral intentions toward a city: A mediation analysis
Fanny Magnoni, Pierre Valette‐Florence, Virginie de Barnier · Journal of Business Research · 2021 · 32 citations
Social Sciences, Urban Planning, Urban Studies +13
The effects of downward line extension on brand trust and brand attachment
Fanny Magnoni · Recherche et Applications en Marketing (English Edition) · 2016 · 10 citations
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