Concepedia

Virginie de Barnier

VD

Statistics

Publications

14

Citations

709

H-Index

12

Active since

2005

Affiliations

Aix-Marseille Université(Current)

Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille

Centre de Recherche et d’Enseignement de Géosciences de l’Environnement

Université Grenoble Alpes

Centre d'Etudes et de Recherches Appliquées à la Gestion

Virginie de Barnier is an author at Aix-Marseille Université specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessBrand EquityBrand AwarenessCultureBrand DevelopmentBrand ManagementConsumer Culture

Publications per year

2005–2023

14

Publications

14

Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands

Virginie de Barnier, Sandrine Fine Falcy, Pierre Valette‐Florence · Journal of Brand Management · 2012 · 208 citations

Customer Satisfaction, Culture, Luxury +14

Cognitive outcomes of brand heritage: A signaling perspective

Fabien Pecot, Altaf Merchant, Pierre Valette‐Florence et al. · Journal of Business Research · 2018 · 145 citations · Full text

Marketing, Culture, Brand Heritage +6

Towards a micro conception of brand personality: An application for print media brands in a French context

Rita Valette-Florence, Virginie de Barnier · Journal of Business Research · 2012 · 62 citations

Marketing, Culture, French +13

Brand heritage as a temporal perception: conceptualisation, measure and consequences

Fabien Pecot, Pierre Valette‐Florence, Virginie de Barnier · Journal of Marketing Management · 2019 · 60 citations

Brand heritage: The past in the service of brand management

Fabien Pecot, Virginie de Barnier · Recherche et Applications en Marketing (English Edition) · 2017 · 46 citations

Brand Identity, Culture, Brand Heritage +13

Rows per page

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