Rita Valette-Florence

Statistics

Publications

Citations

101

H-Index

Active since

2012

Affiliations

Centre d'Etudes et de Recherches Appliquées à la Gestion(Current)

Rita Valette-Florence is an author at Centre d'Etudes et de Recherches Appliquées à la Gestion specializing in brand development, brand equity, and brand personality.

Top concepts

MarketingManagementBrand EquityBrand AwarenessBrand DevelopmentBrand PersonalityConsumer BehaviorConsumer ResearchTrustFrench

Publications per year

2012–2020

Publications

Towards a micro conception of brand personality: An application for print media brands in a French context

Rita Valette-Florence, Virginie de Barnier · Journal of Business Research · 2012 · 62 citations

Marketing, Culture, French +13

Effects of emotions and brand personality on consumer commitment, via the mediating effects of brand trust and attachment

Rita Valette-Florence, Pierre Valette‐Florence · Recherche et Applications en Marketing (English Edition) · 2020 · 39 citations · Full text

Consumer Research, Brand Strategy, Consumer Commitment +18

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