Fabien Pecot - Concepedia

Author

Fabien Pecot

University of York ORCID

Also Known As

Fabien Pecot, Pecot, Fabien

Publications

462

Citations

H-Index

Concepts

All Affiliations

University of York Aix-Marseille Université University of Washington Tacoma EAE Business School Université Grenoble Alpes

About

Fabien Pecot is an author at University of York specializing in management, marketing, and brand equity.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	8	8	327
2	Culture	4	4	231
3	Business	2	2	75
4	Social Sciences	2	2	57
5	Education	1	1	29

Fabien Pecot

Publications

417

Citations

H-Index

Page 1

	Year	Citations
Cognitive outcomes of brand heritage: A signaling perspective Fabien Pecot, Altaf Merchant, Pierre Valette‐Florence, Journal of Business Research MarketingCultureBrand HeritageAdvertisingHeritage Marketing	2018	145
Brand heritage as a temporal perception: conceptualisation, measure and consequences Fabien Pecot, Pierre Valette‐Florence, Virginie de Barnier Journal of Marketing Management	2019	60
Brand heritage: The past in the service of brand management Fabien Pecot, Virginie de Barnier Recherche et Applications en Marketing (English Edition) Brand IdentityCultureBrand HeritageBrand EquityPersonal Branding	2017	46
How political ideology drives anti-consumption manifestations Fabien Pecot, Sofia Vasilopoulou, Matteo Cavallaro Journal of Business Research Political CultureConsumerismPolitical EconomyPolitical BehaviorConsumption System	2021	30
Visually communicating brand heritage on social media: champagne on Instagram Joshua Butcher, Fabien Pecot Journal of Product & Brand Management Digital MarketingCultural HeritageBrand StrategyEducationBrand Heritage Codes	2021	29
Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity Fabien Pecot, Altaf Merchant, Virginie de Barnier Journal of Business Research Brand LongevityBrand HeritageConsumer CultureBrand EquityManagement	2021	29
Theorizing rightist anti-consumption Marine Cambefort, Fabien Pecot Marketing Theory Consumer StudyConsumer ResearchPolitical BehaviorSocial SciencesConsumer Culture	2019	27
Brands using historical references: a consumers’ perspective Fabien Pecot, Virginie de Barnier Journal of Brand Management MarketingHistorical ReferencesConsumer CultureBrand EquityManagement	2017	22
Expressions of the past: A practice-based approach of brand longevity visual translation in advertising Fabien Pecot, Franck Celhay, Mathieu Kacha, Journal of Business Research MarketingAdvertisingPractice-based ApproachPersonal BrandingManagement	2022	18
Brand heritage across cultures: U.S.A., France and South Korea Fabien Pecot, Gregory M. Rose, Altaf Merchant, Journal of Brand Management MarketingCultureBrand HeritageMaterial CultureManagement	2022	11

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