Concepedia

Fabien Pecot

FP

Statistics

Publications

10

Citations

417

H-Index

10

Active since

2017

Affiliations

University of York(Current)

Aix-Marseille Université

University of Washington Tacoma

EAE Business School

Université Grenoble Alpes

Fabien Pecot is an author at University of York specializing in management, marketing, and brand equity.

Top concepts

MarketingManagementBrand EquityBrand AwarenessConsumer ResearchCultureBrand StrategyBrand ManagementBrand DevelopmentAdvertising

Publications per year

2017–2022

10

Publications

10

Cognitive outcomes of brand heritage: A signaling perspective

Fabien Pecot, Altaf Merchant, Pierre Valette‐Florence et al. · Journal of Business Research · 2018 · 145 citations · Full text

Marketing, Culture, Brand Heritage +6

Brand heritage as a temporal perception: conceptualisation, measure and consequences

Fabien Pecot, Pierre Valette‐Florence, Virginie de Barnier · Journal of Marketing Management · 2019 · 60 citations

Brand heritage: The past in the service of brand management

Fabien Pecot, Virginie de Barnier · Recherche et Applications en Marketing (English Edition) · 2017 · 46 citations

Brand Identity, Culture, Brand Heritage +13

How political ideology drives anti-consumption manifestations

Fabien Pecot, Sofia Vasilopoulou, Matteo Cavallaro · Journal of Business Research · 2021 · 30 citations

Political Culture, Consumerism, Political Economy +5

Visually communicating brand heritage on social media: champagne on Instagram

Joshua Butcher, Fabien Pecot · Journal of Product & Brand Management · 2021 · 29 citations

Digital Marketing, Cultural Heritage, Brand Strategy +20

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