Concepedia

Altaf Merchant

AM

38

Publications

2.6K

Citations

28

H-Index

1984

Active since

Affiliations

University of Washington Tacoma(Current)

Old Dominion University

Johns Hopkins University

University of Washington

Johns Hopkins Medicine

Altaf Merchant is an author at University of Washington Tacoma specializing in marketing, management, and culture.

Top concepts

MarketingManagementCultureConsumer ResearchPsychologySocial SciencesAdvertisingBrand AwarenessBrand DevelopmentConsumer Behavior

Publications per year

1984–2022

38

Publications

38

Writing an impactful review article: What do we know and what do we need to know?

Justin Paul, Altaf Merchant, Yogesh K. Dwivedi et al. · Journal of Business Research · 2021 · 266 citations · Full text

Impactful Review Article, Social Impact, Impact Assessment +6

Effects of advertising-evoked vicarious nostalgia on brand heritage

Altaf Merchant, Gregory M. Rose · Journal of Business Research · 2012 · 221 citations

Culture, Brand Heritage, Advertising +7

Charitable organizations' storytelling influence on donors' emotions and intentions

Altaf Merchant, John B. Ford, Adrian Sargeant · Journal of Business Research · 2009 · 203 citations

Charitable Organizations, Philanthropy, Prosocial Behavior +5

Criteria for Diagnosing Reversible Dementia Caused by Depression: Validation by 2-year Follow-up

Peter V. Rabins, Altaf Merchant, Gerald Nestadt · The British Journal of Psychiatry · 1984 · 174 citations

Emphasizing brand heritage: Does it work? And how?

Gregory M. Rose, Altaf Merchant, Ulrich R. Orth et al. · Journal of Business Research · 2015 · 168 citations

Culture, Brand Heritage, Material Culture +10

Rows per page

1–5 of 38