John B. Ford

Importance‐performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA

John B. Ford, Mathew Joseph, Beatriz Joseph · Journal of Services Marketing · 1999 · 348 citations

Business, Strategic Management, Strategy +17

Perceptual determinants of nonprofit giving behavior

Adrian Sargeant, John B. Ford, Douglas West · Journal of Business Research · 2005 · 323 citations

Social Sciences, Nonprofit Management, Social Psychology +10

The service recovery paradox: justifiable theory or smoldering myth?

Vincent P. Magnini, John B. Ford, Edward P. Markowski et al. · Journal of Services Marketing · 2007 · 221 citations

Business, Marketing, Consumer Behavior +13

Charitable organizations' storytelling influence on donors' emotions and intentions

Altaf Merchant, John B. Ford, Adrian Sargeant · Journal of Business Research · 2009 · 206 citations · Full text

Public Affairs, Communication, Social Psychology +12

Collecting samples from online services: How to use screeners to improve data quality

Aaron D. Arndt, John B. Ford, Barry J. Babin et al. · International Journal of Research in Marketing · 2021 · 144 citations · Full text

Computing, Data Science, Data Analytics +16