John B. Ford

Importance‐performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA

John B. Ford, Mathew Joseph, Beatriz Joseph · Journal of Services Marketing · 1999 · 347 citations

Customer Satisfaction, Service Marketers, Service Quality +17

Perceptual determinants of nonprofit giving behavior

Adrian Sargeant, John B. Ford, Douglas West · Journal of Business Research · 2005 · 321 citations

Behavioral Sciences, Philanthropy, Behavioral Decision Making +8

The service recovery paradox: justifiable theory or smoldering myth?

Vincent P. Magnini, John B. Ford, Edward P. Markowski et al. · Journal of Services Marketing · 2007 · 221 citations

Customer Satisfaction, Services Management, Consumer Research +20

Charitable organizations' storytelling influence on donors' emotions and intentions

Altaf Merchant, John B. Ford, Adrian Sargeant · Journal of Business Research · 2009 · 203 citations

Charitable Organizations, Philanthropy, Prosocial Behavior +5

Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis

John B. Ford, Patricia K. Voli, Earl D. Honeycutt et al. · Journal of Advertising · 1998 · 136 citations

Gendered Perception, Japanese Advertising, Masculinity +19