Barry J. Babin

Multivariate Data Analysis, 6th ed

Ronald L. Tatham, Rolph E. Anderson, Barry J. Babin et al. · 2006 · 9.1K citations

Natural Sciences, Biostatistics, Data Visualization +11

Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

Barry J. Babin, William R. Darden, Mitch Griffin · Journal of Consumer Research · 1994 · 5.9K citations

Business, Marketing, Marketing Management +17

Common methods variance detection in business research

Christie M. Fuller, Marcia J. Simmering, Guclu Atinc et al. · Journal of Business Research · 2015 · 3.1K citations

Education, Marketing, Statistics +7

The effects of perceived co-worker involvement and supervisor support on service provider role stress, performance and job satisfaction

Barry J. Babin, James S. Boles · Journal of Retailing · 1996 · 871 citations · Full text

Management, Human Resource Management, Organizational Behavior +15

Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer

Barry J. Babin, Jill S. Attaway · Journal of Business Research · 2000 · 815 citations

Business, Marketing, Marketing Management +13