Concepedia
Statistics
Publications
46
Citations
2.3K
H-Index
29
Active since
1964
Affiliations
University of Birmingham(Current)
King's College London
Hong Kong Baptist University
University of Calgary
Birkbeck, University of London
Douglas West is an author at University of Birmingham specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessAdvertisingConsumer ResearchMarketing CommunicationInteractive MarketingAdvertising EffectivenessMarketing ManagementBranding
Publications per year
1964–2024
Perceptual determinants of nonprofit giving behavior
Adrian Sargeant, John B. Ford, Douglas West · Journal of Business Research · 2005 · 321 citations
Behavioral Sciences, Philanthropy, Behavioral Decision Making +8
Exploring digital corporate social responsibility communications on Twitter
Shintaro Okazaki, Kirk Plangger, Douglas West et al. · Journal of Business Research · 2019 · 173 citations
Social Media, Social Computing, Corporate Responses +6
Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning?
Douglas West, Arthur J. Kover, Albert Caruana · Journal of Advertising · 2008 · 108 citations
Consumer Research, Creative Perspective, Media Studies +16
E-Loyalty is not all about Trust, Price also Matters:Extending expectation-confirmation theory in bookselling websites
Aikaterini C. Valvi, Douglas West · Research Portal (King's College London) · 2013 · 102 citations
Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement?
Laurence Borel, George Christodoulides, Douglas West · Psychology and Marketing · 2017 · 84 citations · Full text
Entertainment Marketing, Digital Marketing, Consumer Research +23
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