Concepedia
Statistics
Publications
48
Citations
2.5K
H-Index
30
Active since
1964
Affiliations
University of Birmingham(Current)
King's College London
Hong Kong Baptist University
University of Calgary
Birkbeck, University of London
Douglas West is an author at University of Birmingham specializing in marketing, advertising, and business.
Publications per year
1964–2024
Perceptual determinants of nonprofit giving behavior
Adrian Sargeant, John B. Ford, Douglas West · Journal of Business Research · 2005 · 323 citations
Social Sciences, Nonprofit Management, Social Psychology +10
The Definition and Measurement of Creativity: What Do We Know?
Douglas West, Jaafar El‐Murad · Journal of Advertising Research · 2004 · 218 citations
Management, Marketing, Marketing Management +15
Exploring digital corporate social responsibility communications on Twitter
Shintaro Okazaki, Kirk Plangger, Douglas West et al. · Journal of Business Research · 2019 · 180 citations · Full text
Social Sciences, Communication, Information Systems +12
Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning?
Douglas West, Arthur J. Kover, Albert Caruana · Journal of Advertising · 2008 · 109 citations
Business, Marketing, Marketing Management +14
E-Loyalty is not all about Trust, Price also Matters:Extending expectation-confirmation theory in bookselling websites
Aikaterini C. Valvi, Douglas West · BIROn (Birkbeck, University of London) · 2013 · 102 citations
Business, Marketing, Marketing Management +17
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