Shintaro Okazaki - Concepedia

Author

Shintaro Okazaki

Universidad Autónoma de Madrid ORCID

Also Known As

Okazaki, Shintaro, S OKAZAKI, S. Okazaki, Shintaro OKAZAKI, Shintaro Okazaki, Sonja Grabner-Kräuter

198

Publications

6.6K

Citations

H-Index

198

Concepts

All Affiliations

Universidad Autónoma de Madrid King's College London Villanova University San Diego State University King's College School

About

Shintaro Okazaki is an author at Universidad Autónoma de Madrid specializing in management, marketing, and communication.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	22	25	2.6K
2	Arts	21	26	2K
3	Engineering	4	4	197
4	Education	1	1	52
5	Humanities	1	1	57

Shintaro Okazaki

Publications

6.1K

Citations

H-Index

Page 1

	Year	Citations
Social media and international advertising: theoretical challenges and future directions Shintaro Okazaki, Charles R. Taylor International Marketing Review Digital MarketingInternational MarketingTargeted AdvertisingMedia InnovationCommunication	2013	387
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience Yuping Liu–Thompkins, Shintaro Okazaki, Hairong Li Journal of the Academy of Marketing Science Customer ExperienceCustomer SatisfactionAffective DesignEmpathyConsumer Research	2022	319
Consumer Privacy Concerns and Preference for Degree of Regulatory Control Shintaro Okazaki, Hairong Li, Morikazu Hirose Journal of Advertising Consumer ResearchLawCommunicationPolicy AnalysisMobile Marketing	2009	284
What do we know about mobile Internet adopters? A cluster analysis Shintaro Okazaki Information & Management Mobile Social NetworkSocial MediaMobile MarketingMobile CommerceInteractive Marketing	2005	256
Exploring convenience in mobile commerce: Moderating effects of gender Shintaro Okazaki, Felipe Mendez Computers in Human Behavior Mobile MarketingGender IdentityMobile CommerceDigital MarketingGender Studies	2012	233
Social influence model and electronic word of mouth Shintaro Okazaki International Journal of Advertising	2009	196
How do Japanese consumers perceive wireless ads? A multivariate analysis Shintaro Okazaki International Journal of Advertising	2004	192
Perceived Ubiquity in Mobile Services Shintaro Okazaki, Felipe Mendez Journal of Interactive Marketing	2013	191
Cross‐cultural advertising research: where we have been and where we need to go Shintaro Okazaki, Barbara Mueller International Marketing Review Cross-cultural MarketingInternational MarketingConsumer ResearchCommunicationOriginal European Union	2007	183
Measuring Soft-Sell Versus Hard-Sell Advertising Appeals Shintaro Okazaki, Barbara Mueller, Charles R. Taylor Journal of Advertising Marketing AnalyticsCustomer SatisfactionAdvertising ScholarsAdvertisingManagement	2010	178

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