Yuping Liu–Thompkins

Managing Brands in the Social Media Environment

Sonja Gensler, Franziska Völckner, Yuping Liu–Thompkins et al. · Journal of Interactive Marketing · 2013 · 884 citations

Business, Marketing, Marketing Management +12

Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience

Yuping Liu–Thompkins, Shintaro Okazaki, Hairong Li · Journal of the Academy of Marketing Science · 2022 · 373 citations · Full text

Business, Marketing, Marketing Management +17

A Decade of Online Advertising Research: What We Learned and What We Need to Know

Yuping Liu–Thompkins · Journal of Advertising · 2019 · 229 citations

Business, Marketing, Marketing Management +13

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit

Yuping Liu–Thompkins, Leona Tam · Journal of Marketing · 2013 · 175 citations

Business, Marketing, Marketing Management +17

Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China

Huiling Guo, Hangjun Xu, Chuanyi Tang et al. · Journal of Business Research · 2018 · 121 citations

Business, Marketing, Marketing Management +8