Statistics
Publications
29
Citations
4.4K
H-Index
22
Active since
2005
Franziska Völckner is an author at University of Cologne specializing in marketing, business, and management.
Publications per year
2005–2024
29
29
Managing Brands in the Social Media Environment
Sonja Gensler, Franziska Völckner, Yuping Liu–Thompkins et al. · Journal of Interactive Marketing · 2013 · 863 citations
How collinearity affects mixture regression results
Jan-Michael Becker, Christian M. Ringle, Marko Sarstedt et al. · Marketing Letters · 2014 · 512 citations
Mixture Distribution, Mixture Analysis, Regression Analysis +2
Drivers of Brand Extension Success
Franziska Völckner, Henrik Sattler · Journal of Marketing · 2006 · 496 citations
Customer Satisfaction, Ten Success Factors, Brand Equity +14
Drivers of Brand Extension Success
Franziska Völckner, Henrik Sattler · Journal of Marketing · 2006 · 282 citations
Customer Satisfaction, Ten Success Factors, Brand Equity +14
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