Concepedia

Franziska Völckner

FV

Statistics

Publications

30

Citations

4.6K

H-Index

23

Active since

2005

Affiliations

University of Cologne(Current)

Universität Hamburg

University of Bremen

University of Münster

Franziska Völckner is an author at University of Cologne specializing in marketing, business, and marketing management.

Publications per year

2005–2024

30

Publications

30

Managing Brands in the Social Media Environment

Sonja Gensler, Franziska Völckner, Yuping Liu–Thompkins et al. · Journal of Interactive Marketing · 2013 · 884 citations

Business, Marketing, Marketing Management +12

How collinearity affects mixture regression results

Jan-Michael Becker, Christian M. Ringle, Marko Sarstedt et al. · Marketing Letters · 2014 · 553 citations

Life Sciences, Educational Measurement, Causal Inference +6

Drivers of Brand Extension Success

Franziska Völckner, Henrik Sattler · Journal of Marketing · 2006 · 496 citations

Business, Marketing, Marketing Management +10

Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats1

Jan-Michael Becker, Arun Rai, Christian M. Ringle et al. · MIS Quarterly · 2013 · 443 citations

Social Sciences, Information Systems, Organizational Behavior +16

Drivers of Brand Extension Success

Franziska Völckner, Henrik Sattler · Journal of Marketing · 2006 · 289 citations

Business, Marketing, Marketing Management +10

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