Concepedia

Henrik Sattler

HS

Statistics

Publications

25

Citations

2.7K

H-Index

20

Active since

1999

Affiliations

Universität Hamburg(Current)

University of Cologne

University of Southern Denmark

Bauhaus-Universität Weimar

Hamburg University of Technology

Henrik Sattler is an author at Universität Hamburg specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchBrand AwarenessBrand EquityConsumer BehaviorAdvertisingBrand StrategyBrand Management

Publications per year

1999–2024

25

Publications

25

Drivers of Brand Extension Success

Franziska Völckner, Henrik Sattler · Journal of Marketing · 2006 · 496 citations

Customer Satisfaction, Ten Success Factors, Brand Equity +14

Drivers of Brand Extension Success

Franziska Völckner, Henrik Sattler · Journal of Marketing · 2006 · 282 citations

Customer Satisfaction, Ten Success Factors, Brand Equity +14

Consumer File Sharing of Motion Pictures

Thorsten Hennig‐Thurau, Victor Henning, Henrik Sattler · Journal of Marketing · 2007 · 273 citations

Motion Pictures, Consumer Study, Consumer Research +17

How Important Are Brands? A Cross-Category, Cross-Country Study

Marc Fischer, Franziska Völckner, Henrik Sattler · Journal of Marketing Research · 2010 · 232 citations

Consumer Decision, Consumer Uncertainty, International Marketing +16

The Role of Parent Brand Quality for Service Brand Extension Success

Franziska Völckner, Henrik Sattler, Thorsten Hennig‐Thurau et al. · Journal of Service Research · 2010 · 179 citations

Customer Satisfaction, Consumer Research, Brand Strategy +16

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