Concepedia

Henrik Sattler

HS

Statistics

Publications

26

Citations

2.9K

H-Index

21

Active since

1999

Affiliations

Universität Hamburg(Current)

University of Cologne

University of Southern Denmark

Bauhaus-Universität Weimar

Hamburg University of Technology

Henrik Sattler is an author at Universität Hamburg specializing in marketing, business, and marketing management.

Publications per year

1999–2024

26

Publications

26

Drivers of Brand Extension Success

Franziska Völckner, Henrik Sattler · Journal of Marketing · 2006 · 496 citations

Business, Marketing, Marketing Management +10

Drivers of Brand Extension Success

Franziska Völckner, Henrik Sattler · Journal of Marketing · 2006 · 289 citations

Business, Marketing, Marketing Management +10

Consumer File Sharing of Motion Pictures

Thorsten Hennig‐Thurau, Victor Henning, Henrik Sattler · Journal of Marketing · 2007 · 273 citations

Social Sciences, Film Studies, Marketing +17

How Important Are Brands? A Cross-Category, Cross-Country Study

Marc Fischer, Franziska Völckner, Henrik Sattler · Journal of Marketing Research · 2010 · 234 citations

Business, Marketing, Marketing Management +17

The Role of Parent Brand Quality for Service Brand Extension Success

Franziska Völckner, Henrik Sattler, Thorsten Hennig‐Thurau et al. · Journal of Service Research · 2010 · 182 citations

Business, Marketing, Marketing Management +15

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