Concepedia

Marc Fischer

MF

13

Publications

1K

Citations

13

H-Index

2000

Active since

Affiliations

University of Cologne(Current)

University of Passau

University of Technology Sydney

Universität Hamburg

Kühne Logistics University

Marc Fischer is an author at University of Cologne specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchBrand StrategyBrand ManagementBrand DevelopmentBrand EquityBusiness StrategyAdvertising

Publications per year

2000–2020

13

Publications

13

How Important Are Brands? A Cross-Category, Cross-Country Study

Marc Fischer, Franziska Völckner, Henrik Sattler · Journal of Marketing Research · 2010 · 232 citations

Consumer Decision, Consumer Uncertainty, International Marketing +16

Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

Alexander Edeling, Marc Fischer · Journal of Marketing Research · 2015 · 149 citations

Consumer Research, Brand Strategy, Market Analysis +17

<b>Practice Prize Winner</b>—Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities

Marc Fischer, Sönke Albers, Nils Wagner et al. · Marketing Science · 2011 · 104 citations

Revenue Model, Consumer Research, Budget Decisions +17

When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries

Samuel Stäbler, Marc Fischer · Journal of Marketing · 2020 · 99 citations · Full text

Socially Responsible Product, Csi Events, Media Innovation +32

Patient-or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?

Marc Fischer, Sönke Albers · Journal of Marketing Research · 2010 · 95 citations

Consumer Research, Brand Strategy, Healthcare Marketing +20

Rows per page

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