Concepedia

Sönke Albers

SA

32

Publications

1.4K

Citations

22

H-Index

1977

Active since

Affiliations

Christian-Albrechts-Universität zu Kiel(Current)

Kühne Logistics University

Universität Hamburg

University of Missouri

University of Münster

Sönke Albers is an author at Christian-Albrechts-Universität zu Kiel specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchEconomicsBusiness AnalyticsOperations ResearchMarket DesignBusiness StrategyEngineering

Publications per year

1977–2022

32

Publications

32

Personal Selling Elasticities: A Meta-Analysis

Sönke Albers, Murali K. Mantrala, Shrihari Sridhar · Journal of Marketing Research · 2010 · 146 citations

Consumer Research, Structural Econometrics, Buying Behavior +18

<b>Practice Prize Winner</b>—Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities

Marc Fischer, Sönke Albers, Nils Wagner et al. · Marketing Science · 2011 · 104 citations

Revenue Model, Consumer Research, Budget Decisions +17

Relative explanatory power of agency theory and transaction cost analysis in German salesforces

Manfred Krafft, Sönke Albers, Rajiv Lal · International Journal of Research in Marketing · 2004 · 100 citations

Cost Issue, German Salesforces, Financial Management +6

Patient-or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?

Marc Fischer, Sönke Albers · Journal of Marketing Research · 2010 · 95 citations

Consumer Research, Brand Strategy, Healthcare Marketing +20

A procedure for new product positioning in an attribute space

Sönke Albers, Klaus Brockhoff · European Journal of Operational Research · 1977 · 90 citations

Industrial Design, Information Retrieval, Positioning (Marketing) +8

Rows per page

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