Rajiv Lal - Concepedia

Concepedia

Author

Rajiv Lal

Stanford University

Also Known As

Rajiv Lal

116

Publications

6K

Citations

30

H-Index

78

Concepts

All Affiliations

Stanford University Harvard University Duke University Northwestern University The University of Texas at Austin

RL

About

Rajiv Lal is an author at Stanford University specializing in business, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	24	27	5.5K
2	Management	19	20	4.1K
3	Arts	1	1	27
4	Medicine	1	1	19
5	Accounting	1	1	249

Rajiv Lal

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36

Publications

5.9K

Citations

29

H-Index

	Year	Citations
Building Store Loyalty through Store Brands Marcel Corstjens, Rajiv Lal Journal of Marketing Research Consumer UncertaintyBrand EquityPositioning (Marketing)ManagementBusiness	2000	673
Salesforce Compensation Plans: An Agency Theoretic Perspective Amiya K. Basu, Rajiv Lal, V. Srinivasan, Marketing Science Consumer UncertaintyAgent TheorySalesforce Compensation PlansOrganizational EconomicsDecision Science	1985	598
When and How Is the Internet Likely to Decrease Price Competition? Rajiv Lal, Miklós Sárváry Marketing Science Digital MarketingConsumer SearchConsumer ResearchInternet LikelyOnline Customer Behavior	1999	560
Improving Channel Coordination Through Franchising Rajiv Lal Marketing Science EconomicsFranchising ContractRetail PriceAgent TheoryOrganizational Economics	1990	456
Retail Pricing and Advertising Strategies Rajiv Lal, Carmen Matutes The Journal of Business EconomicsAdvertisingDynamic PricingPrice FormationInteractive Marketing	1994	446
The Effects of Brand Loyalty on Competitive Price Promotional Strategies Jagmohan S. Raju, V. Srinivasan, Rajiv Lal Management Science Customer SatisfactionBrand StrategyConsumer ResearchBrand LoyaltyPrice Discounts	1990	369
An Approach for Developing an Optimal Discount Pricing Policy Rajiv Lal, Richard Staelin Management Science Ultimate DemandMarket DesignPricingPricing PolicyOperations Research	1984	346
Supermarket Competition: The Case of Every Day Low Pricing Rajiv Lal, Ram C. Rao Marketing Science Supermarket CompetitionEconomicsRetailing IssuesDynamic PricingConventional Wisdom	1997	305
Compensation Plans for Single- and Multi-Product Salesforces: An Application of the Holmstrom-Milgrom Model Rajiv Lal, V. Srinivasan Management Science Salesforce Compensation PlansOrganizational EconomicsProduction ManagementCompensation PlansMarket Design	1993	249
Salesforce Compensation Plans in Environments with Asymmetric Information Rajiv Lal, Richard Staelin Marketing Science Information SymmetryAgent TheorySalesforce Compensation PlansOrganizational EconomicsCompensation Plans	1986	182

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