Concepedia

Rajiv Lal

RL

36

Publications

5.9K

Citations

29

H-Index

1984

Active since

Affiliations

Stanford University(Current)

Harvard University

Duke University

Northwestern University

The University of Texas at Austin

Rajiv Lal is an author at Stanford University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementEconomicsConsumer ResearchMarket DesignMicroeconomicsConsumer BehaviorDynamic PricingPricing

Publications per year

1984–2018

36

Publications

36

Building Store Loyalty through Store Brands

Marcel Corstjens, Rajiv Lal · Journal of Marketing Research · 2000 · 673 citations

Consumer Uncertainty, Brand Equity, Positioning (Marketing) +15

Salesforce Compensation Plans: An Agency Theoretic Perspective

Amiya K. Basu, Rajiv Lal, V. Srinivasan et al. · Marketing Science · 1985 · 598 citations

Consumer Uncertainty, Agent Theory, Salesforce Compensation Plans +17

When and How Is the Internet Likely to Decrease Price Competition?

Rajiv Lal, Miklós Sárváry · Marketing Science · 1999 · 560 citations

Digital Marketing, Consumer Search, Consumer Research +17

Improving Channel Coordination Through Franchising

Rajiv Lal · Marketing Science · 1990 · 456 citations

Economics, Franchising Contract, Retail Price +12

Retail Pricing and Advertising Strategies

Rajiv Lal, Carmen Matutes · The Journal of Business · 1994 · 446 citations

Economics, Advertising, Dynamic Pricing +15

Rows per page

1–5 of 36