Amiya K. Basu

Salesforce Compensation Plans: An Agency Theoretic Perspective

Amiya K. Basu, Rajiv Lal, V. Srinivasan et al. · Marketing Science · 1985 · 601 citations

Management, Business Economics, Economics +17

Indirect Network Externality Effects on Product Attributes

Amiya K. Basu, Tridib Mazumdar, S. P. Raj · Marketing Science · 2003 · 145 citations

Social Sciences, Economics, Marketing +13

Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry

Syed Saad Andaleeb, Amiya K. Basu · Journal of Retailing · 1994 · 135 citations · Full text

Management, Operations Management, Quality Management +17

The Metric Quality of Ordered Categorical Data

V. Srinivasan, Amiya K. Basu · Marketing Science · 1989 · 49 citations

Public Health, Behavioral Sciences, Educational Measurement +14

On the relative performance of linear versus nonlinear compensation plans

Amiya K. Basu, Gurumurthy Kalyanaram · International Journal of Research in Marketing · 1990 · 40 citations

Management, Performance Management, Optimization +4