Gurumurthy Kalyanaram

Empirical Generalizations from Reference Price Research

Gurumurthy Kalyanaram, Russell S. Winer · Marketing Science · 1995 · 796 citations

Social Sciences, Marketing, Psychology +17

Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage

Frank R. Kardes, Gurumurthy Kalyanaram, Murali Chandrashekaran et al. · Journal of Consumer Research · 1993 · 297 citations

Business, Marketing, Marketing Management +12

Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research

Gurumurthy Kalyanaram, William T. Robinson, Glen L. Urban · Marketing Science · 1995 · 267 citations

Business, Marketing, Competitive Advantage +14

Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective

Frank R. Kardes, Gurumurthy Kalyanaram · Journal of Marketing Research · 1992 · 250 citations

Business, Marketing, Psychology +9

Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods

Gurumurthy Kalyanaram, Glen L. Urban · Marketing Science · 1992 · 155 citations

Social Sciences, Business Economics, Economics +16