Russell S. Winer - Concepedia

Author

Russell S. Winer

Also Known As

Ada, Palumbo, R. S. Winer, R.S. Winer, RUSSELL S. WINER, Russell S Winer, Russell S. Winer, Russell Winer, Russell S. Winer

172

Publications

11.3K

Citations

H-Index

163

Concepts

All Affiliations

New York University University of California, Berkeley Columbia University Vanderbilt University University of Pennsylvania

About

Russell S. Winer is an author at New York University specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	32	48	7.5K
2	Business	31	45	7.4K
3	Engineering	7	7	299
4	Arts	3	3	190
5	Health Sciences	1	1	14

Russell S. Winer

Publications

10.9K

Citations

H-Index

Page 1

	Year	Citations
A Reference Price Model of Brand Choice for Frequently Purchased Products Russell S. Winer Journal of Consumer Research Reference Price ModelBrand StrategyConsumer ResearchBuying BehaviorPricing Policy	1986	942
A Framework for Customer Relationship Management Russell S. Winer California Management Review Customer ExperienceRelationship MarketingCustomer SatisfactionBusiness IntelligenceCustomer Profiling	2001	865
Empirical Generalizations from Reference Price Research Gurumurthy Kalyanaram, Russell S. Winer Marketing Science Consumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer ResearchReference Price	1995	788
Against the Gods: The Remarkable Story of Risk Russell S. Winer, Peter L. Bernstein Journal of Marketing Remarkable StoryRisk-taking BehaviorRisk ManagementRisk Analysis (Business)Crisis Management	1997	648
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision Katherine N. Lemon, Tiffany Barnett White, Russell S. Winer Journal of Marketing Customer ExperienceRelationship MarketingCustomer SatisfactionFuture-focused ConsiderationsIncorporating Future Considerations	2002	612
The Impact of New Product Introductions on the Market Value of Firms Paul Chaney, Timothy M. Devinney, Russell S. Winer The Journal of Business Financial PerspectiveMergers And AcquisitionsInnovative Start-upsNew ProductsMarket Development	1991	598
Endogeneity in Brand Choice Models J. Miguel Villas‐Boas, Russell S. Winer Management Science Econometric ModelEconomicsChoice ModelApplied EconomicsBrand Choice Models	1999	532
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making J. Jeffrey Inman, Russell S. Winer, Rosellina Ferraro Journal of Marketing Customer ExperienceCustomer SatisfactionConsumer UncertaintyBehavioral Decision MakingConsumer Study	2009	515
Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou, Journal of Marketing Research Behavioral Decision MakingTraditional MeasuresTargeted AdvertisingAffective NeuroscienceConsumer Research	2014	483
An Empirical Analysis of Internal and External Reference Prices Using Scanner Data Glenn E. Mayhew, Russell S. Winer Journal of Consumer Research	1992	429

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