Concepedia

Russell S. Winer

RS

70

Publications

10.9K

Citations

42

H-Index

1979

Active since

Affiliations

New York University(Current)

University of California, Berkeley

Columbia University

Vanderbilt University

University of Pennsylvania

Russell S. Winer is an author at New York University specializing in management, business, and marketing.

Top concepts

ManagementMarketingBusinessConsumer ResearchEconomicsConsumer BehaviorConsumer ChoiceCustomer SatisfactionEconomic AnalysisInteractive Marketing

Publications per year

1979–2022

70

Publications

70

A Reference Price Model of Brand Choice for Frequently Purchased Products

Russell S. Winer · Journal of Consumer Research · 1986 · 942 citations

Reference Price Model, Brand Strategy, Consumer Research +17

A Framework for Customer Relationship Management

Russell S. Winer · California Management Review · 2001 · 865 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +12

Empirical Generalizations from Reference Price Research

Gurumurthy Kalyanaram, Russell S. Winer · Marketing Science · 1995 · 788 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +24

Against the Gods: The Remarkable Story of Risk

Russell S. Winer, Peter L. Bernstein · Journal of Marketing · 1997 · 648 citations

Remarkable Story, Risk-taking Behavior, Risk Management +4

Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision

Katherine N. Lemon, Tiffany Barnett White, Russell S. Winer · Journal of Marketing · 2002 · 612 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +14

Rows per page

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