Concepedia

S. P. Raj

SP

30

Publications

5.2K

Citations

24

H-Index

1982

Active since

Affiliations

Syracuse University(Current)

Ohio University

Northwestern University

University of Illinois Chicago

Lehigh University

S. P. Raj is an author at Syracuse University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchEconomicsConsumer BehaviorConsumer ChoiceBusiness StrategyMarketing StrategyConsumer Decision Making

Publications per year

1982–2024

30

Publications

30

Reference Price Research: Review and Propositions

Tridib Mazumdar, S. P. Raj, Indrajit Sinha · Journal of Marketing · 2005 · 820 citations

Customer Satisfaction, Economics, Pricing Policy +14

A Model for Studying R&D–Marketing Interface in the Product Innovation Process

Ashok K. Gupta, S. P. Raj, David Wilemon · Journal of Marketing · 1986 · 738 citations

Innovation Adoption, Digital Marketing, Innovation Management +19

A Comparative Analysis of Reference Price Models

Richard A. Briesch, Lakshman Krishnamurthi, Tridib Mazumdar et al. · Journal of Consumer Research · 1997 · 478 citations

Applied Econometrics, Tridib Mazumdar Search, Pricing Policy +16

An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity

Lakshman Krishnamurthi, S. P. Raj · Marketing Science · 1991 · 452 citations

Customer Satisfaction, Consumer Price Elasticity, Consumer Research +17

A Model for Studying R&D. Marketing Interface in the Product Innovation Process

Ashok K. Gupta, S. P. Raj, David Wilemon · Journal of Marketing · 1986 · 385 citations

Marketing, Consumer-driven Product Development, Product Innovation Process +13

Rows per page

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