Indrajit Sinha

Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance

Wayne S. DeSarbo, C. Anthony Di Benedetto, Michael Song et al. · Strategic Management Journal · 2004 · 904 citations

Management, Strategic Management, Strategy +12

Reference Price Research: Review and Propositions

Tridib Mazumdar, S. P. Raj, Indrajit Sinha · Journal of Marketing · 2005 · 837 citations

Business, Marketing, Marketing Management +16

Consumer-level factors moderating the success of private label brands

Rajeev Batra, Indrajit Sinha · Journal of Retailing · 2000 · 592 citations

Business, Marketing, Marketing Management +14

The effect of consumer price consciousness on private label purchase

Indrajit Sinha, Rajeev Batra · International Journal of Research in Marketing · 1999 · 388 citations

Business, Marketing, Marketing Management +14

Customer value analysis in a heterogeneous market

Wayne S. DeSarbo, Kamel Jedidi, Indrajit Sinha · Strategic Management Journal · 2001 · 279 citations

Business, Strategic Management, Strategy +15