Journal of Retailing · 2000 · 592 citations · 31 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorMarketing StrategyBrand AssociationsBrand EquityBrand LoyaltyPrivate Label BrandingPrivate Label MarketingStrategic Brand ManagementPrivate Label Brand AwarenessPrivate Label Brand PerceptionPrivate Label BrandsPrivate Label Consumer BehaviorPrivate Label Consumer Perception
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