Richard J. Lutz - Concepedia

Author

Richard J. Lutz

University of Florida

Also Known As

R Lutz, R. J. Lutz, R. Lutz, RICHARD J. LUTZ, Richard J Lutz, Richard J. Lutz, Richard Lutz

Publications

12.8K

Citations

H-Index

146

Concepts

All Affiliations

University of Florida Indiana University Louisiana State University University of California, Los Angeles

About

Richard J. Lutz is an author at University of Florida specializing in management, consumer research, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	23	36	9K
2	Business	13	14	7.3K
3	Arts	7	7	1.6K
4	Education	1	1	18
5	Engineering	1	1	19

Richard J. Lutz

Publications

12.7K

Citations

H-Index

Page 1

	Year	Citations
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context Scott MacKenzie, Richard J. Lutz Journal of Marketing Customer SatisfactionA Ad FormationTargeted AdvertisingConsumer ResearchAttitude Theory	1989	2.1K
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations Scott MacKenzie, Richard J. Lutz, George E. Belch Journal of Marketing Research	1986	2K
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context Scott MacKenzie, Richard J. Lutz Journal of Marketing Customer SatisfactionTargeted AdvertisingConsumer ResearchAttitude TheoryManagement	1989	1.3K
Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions Tillmann Wagner, Richard J. Lutz, Barton A. Weitz Journal of Marketing Csr StrategyBehavioral Decision MakingSocial InfluenceCommunicationMisinformation	2009	1.2K
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations Scott MacKenzie, Richard J. Lutz, George E. Belch Journal of Marketing Research Customer SatisfactionTargeted AdvertisingConsumer ResearchAttitude TheoryManagement	1986	1.1K
Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework Richard J. Lutz	2022	633
Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences Richard J. Lutz, Scott MacKenzie, George E. Belch ACR North American Advances AdvertisingManagementBusinessMarketing CommunicationConsumer Research	1983	482
Passing the Torch: Intergenerational Influences as a Source of Brand Equity Elizabeth S. Moore, William L. Wilkie, Richard J. Lutz Journal of Marketing Consumer ResearchBrand StrategyInterpretivist MethodsConsumer CultureIntergenerational Influences	2002	352
Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity James R. Bettman, Noël Capon, Richard J. Lutz Journal of Consumer Research Behavioral Decision MakingConsumer StudySocial PsychologyValue TheoryConsumer Research	1975	309
Changing Brand Attitudes Through Modification of Cognitive Structure Richard J. Lutz Journal of Consumer Research MarketingCustomer SatisfactionBrand Attribute PossessionBrand AttitudesManagement	1975	301

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