Concepedia

Richard J. Lutz

RJ

53

Publications

12.7K

Citations

33

H-Index

1972

Active since

Affiliations

University of Florida(Current)

Indiana University

Louisiana State University

University of California, Los Angeles

Richard J. Lutz is an author at University of Florida specializing in management, consumer research, and marketing.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorInteractive MarketingAdvertisingBehavioral Decision MakingBusinessSocial SciencesCustomer Satisfaction

Publications per year

1972–2022

53

Publications

53

An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

Scott MacKenzie, Richard J. Lutz · Journal of Marketing · 1989 · 2.1K citations

Customer Satisfaction, A Ad Formation, Targeted Advertising +17

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

Scott MacKenzie, Richard J. Lutz, George E. Belch · Journal of Marketing Research · 1986 · 2K citations

An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

Scott MacKenzie, Richard J. Lutz · Journal of Marketing · 1989 · 1.3K citations

Customer Satisfaction, Targeted Advertising, Consumer Research +17

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions

Tillmann Wagner, Richard J. Lutz, Barton A. Weitz · Journal of Marketing · 2009 · 1.2K citations

Csr Strategy, Behavioral Decision Making, Social Influence +26

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

Scott MacKenzie, Richard J. Lutz, George E. Belch · Journal of Marketing Research · 1986 · 1.1K citations

Customer Satisfaction, Targeted Advertising, Consumer Research +17

Rows per page

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