Concepedia

George E. Belch

GE

30

Publications

5.5K

Citations

24

H-Index

1977

Active since

Affiliations

San Diego State University(Current)

University of California San Diego

Johns Hopkins University

Institute for Community Health

Roosevelt University

George E. Belch is an author at San Diego State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingMarketing CommunicationCommunicationArtsSocial SciencesInteractive MarketingPublic Health

Publications per year

1977–2022

30

Publications

30

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

Scott MacKenzie, Richard J. Lutz, George E. Belch · Journal of Marketing Research · 1986 · 2K citations

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

Scott MacKenzie, Richard J. Lutz, George E. Belch · Journal of Marketing Research · 1986 · 1.1K citations

Customer Satisfaction, Targeted Advertising, Consumer Research +17

Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences

Richard J. Lutz, Scott MacKenzie, George E. Belch · ACR North American Advances · 1983 · 482 citations

Advertising, Management, Business +9

Parental and teenage child influences in family decision making

George E. Belch, Michael A. Belch, Gayle Ceresino · Journal of Business Research · 1985 · 269 citations

Behavioral Sciences, Family Decision Making, Family Interaction +7

The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness

Jessica J. H. Severn, George E. Belch, Michael A. Belch · Journal of Advertising · 1990 · 251 citations

Explicit Sexual Imagery, Targeted Advertising, Consumer Research +24

Rows per page

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