Concepedia

Jessica J. H. Severn

JJ

2

Publications

332

Citations

2

H-Index

1988

Active since

Affiliations

San Diego State University(Current)

Jessica J. H. Severn is an author at San Diego State University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchArtsJournalismMotivationPersuasionAdvertisingCommunicationMedia Studies

Publications per year

1988–1990

2

Publications

2

The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness

Jessica J. H. Severn, George E. Belch, Michael A. Belch · Journal of Advertising · 1990 · 251 citations

Explicit Sexual Imagery, Targeted Advertising, Consumer Research +24

Uses and Gratifications Motives as Indicators of Magazine Readership

Gregg A. Payne, Jessica J. H. Severn, D Dozier · Journalism Quarterly · 1988 · 81 citations

Media Studies, Magazine Readership, Motivation +7

Rows per page

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