Michael A. Belch

Parental and teenage child influences in family decision making

George E. Belch, Michael A. Belch, Gayle Ceresino · Journal of Business Research · 1985 · 269 citations

Social Sciences, Human Development, Psychology +14

The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness

Jessica J. H. Severn, George E. Belch, Michael A. Belch · Journal of Advertising · 1990 · 252 citations

Social Sciences, Communication, Psychology +15

A Managerial Investigation into the Product Placement Industry

Cristel Antonia Russell, Michael A. Belch · Journal of Advertising Research · 2005 · 192 citations

Business, Marketing, Marketing Management +10

Family decision at the turn of the century: has the changing structure of households impacted the family decision‐making process?

Michael A. Belch, Laura A. Willis · Journal of Consumer Behaviour · 2002 · 186 citations

Social Sciences, Marketing, Sociology +8

Teen internet mavens: influence in family decision making

Michael A. Belch, Kathleen A. Krentler, Laura A. Willis-Flurry · Journal of Business Research · 2003 · 181 citations

Social Sciences, Social Psychology, Sociology +14