Cristel Antonia Russell

Author

Also Known As

C Russell, C. A. Russell, C. Russell, CRISTEL ANTONIA RUSSELL, Cristel A Russell, Cristel A. Russell, Cristel Antonia Russel, Cristel Antonia Russell, Cristel Russell, Dina Rasolofoarison

168

Publications

4.3K

Citations

H-Index

173

Concepts

All Affiliations

American University San Diego State University University of Auckland Uniformed Services University of the Health Sciences Pepperdine University

About

Cristel Antonia Russell is an author at American University specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	14	14	975
2	Business	8	8	1.1K
3	Education	4	4	80
4	Health Sciences	3	3	78
5	Engineering	1	1	15

Cristel Antonia Russell

Publications

4.1K

Citations

H-Index

Page 1

	Year	Citations
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude Cristel Antonia Russell Journal of Consumer Research	2002	757
CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects Cristel Antonia Russell, Barbara B. Stern, Barbara B. Stern Journal of Advertising Customer SatisfactionConsumer StudyConsumer ResearchTelevision Serial ComediesCommunication	2006	344
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing' Béatrice Parguel, Florence Benoît-Moreau, Cristel Antonia Russell International Journal of Advertising Consumer UncertaintyGreen MarketingGreenwashingRaw FigureConsumer Research	2015	314
Toward a Framework of Product Placement: Theoretical Propositions Cristel Antonia Russell ACR North American Advances Industrial DesignManagementBusinessProduct DistributionBusiness Strategy	1998	223
The Consumption of Television Programming: Development and Validation of the Connectedness Scale Cristel Antonia Russell, Andrew T. Norman, Susan E. Heckler Journal of Consumer Research Emerging MediaMedia InnovationConsumer ResearchSocial InfluenceSocial Value	2004	200
A Managerial Investigation into the Product Placement Industry Cristel Antonia Russell, Michael A. Belch Journal of Advertising Research Managerial InvestigationBrand StrategyProduction ManagementProduct Placement IndustryProduct Management	2005	192
Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators Dale W. Russell, Cristel Antonia Russell Marketing Letters Socially Responsible ProductBehavioral Decision MakingConsumer StudyConsumer ResearchSocial Influence	2009	124
ChatGPT, AI Advertising, and Advertising Research and Education Jisu Huh, Michelle R. Nelson, Cristel Antonia Russell Journal of Advertising ChatbotAdvertisingTargeted AdvertisingManagementOnline Advertising	2023	116
A failed norms social marketing campaign. John D. Clapp, James E. Lange, Cristel Antonia Russell, Journal of Studies on Alcohol	2003	114
The Pass-Along Effect: Investigating Word-of-Mouth Effects on Online Survey Procedures Andrew T. Norman, Cristel Antonia Russell Journal of Computer-Mediated Communication	2006	106

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