Concepedia
Statistics
Publications
63
Citations
4.3K
H-Index
33
Active since
1998
Affiliations
American University(Current)
Pepperdine University
San Diego State University
Uniformed Services University of the Health Sciences
University of Auckland
Cristel Antonia Russell is an author at American University specializing in marketing, social sciences, and business.
Publications per year
1998–2024
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
Cristel Antonia Russell · Journal of Consumer Research · 2002 · 767 citations
Business, Marketing, Marketing Management +14
CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects
Cristel Antonia Russell, Barbara B. Stern, Barbara B. Stern · Journal of Advertising · 2006 · 346 citations
Social Sciences, Marketing, Psychology +17
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
Béatrice Parguel, Florence Benoît-Moreau, Cristel Antonia Russell · International Journal of Advertising · 2015 · 332 citations
Business, Marketing, Marketing Management +15
Toward a Framework of Product Placement: Theoretical Propositions
Cristel Antonia Russell · ACR North American Advances · 1998 · 223 citations
Management, Marketing, New Product Development +13
The Consumption of Television Programming: Development and Validation of the Connectedness Scale
Cristel Antonia Russell, Andrew T. Norman, Susan E. Heckler · Journal of Consumer Research · 2004 · 205 citations
Social Sciences, Communication, Psychology +16
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