Publication | Closed Access
The Consumption of Television Programming: Development and Validation of the Connectedness Scale
200
Citations
36
References
2004
Year
Emerging MediaMedia InnovationConsumer ResearchSocial InfluenceSocial ValueCommunicationMedia IndustriesConnectedness ScaleTelevision ProgrammingMedia StudiesSocial MediaMedia EffectsManagementMedia PsychologyTelevision StudyInteractive TelevisionDigital EntertainmentAdvertisingMarketingTelevisionSocial ComputingLive-streamingMass CommunicationArtsJournal ArticleAudience Reception
Journal Article The Consumption of Television Programming: Development and Validation of the Connectedness Scale Get access Cristel Antonia Russell, Cristel Antonia Russell Search for other works by this author on: Oxford Academic PubMed Google Scholar Andrew T. Norman, Andrew T. Norman Search for other works by this author on: Oxford Academic PubMed Google Scholar Susan E. Heckler Susan E. Heckler Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 1, June 2004, Pages 150–161, https://doi.org/10.1086/383431 Published: 01 June 2004
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