Concepedia
Statistics
Publications
16
Citations
3.1K
H-Index
15
Active since
1985
Affiliations
University of Arizona(Current)
University of Minnesota System
Ecolab (United States)
University of Michigan
Adler Graduate School
Susan E. Heckler is an author at University of Arizona specializing in psychology, marketing, and advertising.
Publications per year
1985–2012
The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?
Susan E. Heckler, Terry L. Childers · Journal of Consumer Research · 1992 · 685 citations
Business, Marketing, Psychology +17
Measurement of Individual Differences in Visual versus Verbal Information Processing
Terry L. Childers, Michael Houston, Susan E. Heckler · Journal of Consumer Research · 1985 · 499 citations
Social Sciences, Behavioral Sciences, Psychology +8
The Effects of Brand Name Suggestiveness on Advertising Recall
Kevin Lane Keller, Susan E. Heckler, Michael Houston · Journal of Marketing · 1998 · 335 citations
Business, Marketing, Marketing Management +17
The Effects of Incidental Ad Exposure on the Formation of Consideration Sets
Stewart Shapiro, Deborah J. MacInnis, Susan E. Heckler · Journal of Consumer Research · 1997 · 290 citations
Public Health, Behavioral Sciences, Psychology +7
The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion
Tom Reichert, Susan E. Heckler, Sally Jackson · Journal of Advertising · 2001 · 274 citations
Business, Marketing, Psychology +14
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