Susan E. Heckler - Concepedia

Author

Susan E. Heckler

University of Arizona

Also Known As

Susan E. Heckler, Susan Heckler, Susan E. Heckler

Publications

Citations

H-Index

Concepts

All Affiliations

University of Arizona University of Minnesota System University of Michigan University of Minnesota Duke University

About

Susan E. Heckler is an author at University of Arizona specializing in consumer research, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	7	7	1.2K
2	Social Sciences	5	5	936
3	Arts	3	3	725
4	Business	3	3	559
5	Behavioral Sciences	3	3	585

Susan E. Heckler

Publications

Citations

H-Index

Page 1

	Year	Citations
The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? Susan E. Heckler, Terry L. Childers Journal of Consumer Research	1992	674
Measurement of Individual Differences in Visual versus Verbal Information Processing Terry L. Childers, Michael Houston, Susan E. Heckler Journal of Consumer Research NeurolinguisticsIndividual DifferencesCognitionPsycholinguisticsAttention	1985	495
The Effects of Brand Name Suggestiveness on Advertising Recall Kevin Lane Keller, Susan E. Heckler, Michael Houston Journal of Marketing Brand Name SuggestivenessAdvertisingBrand EquityBrand NamesInteractive Marketing	1998	335
The Effects of Incidental Ad Exposure on the Formation of Consideration Sets Stewart Shapiro, Deborah J. MacInnis, Susan E. Heckler Journal of Consumer Research	1997	290
The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion Tom Reichert, Susan E. Heckler, Sally Jackson Journal of Advertising Behavioral Decision MakingSocial PsychologySocial MarketingConsumer ResearchConsumer Attitude	2001	271
Picture-Word Consistency and the Elaborative Processing of Advertisements Michael Houston, Terry L. Childers, Susan E. Heckler Journal of Marketing Research	1987	246
The Consumption of Television Programming: Development and Validation of the Connectedness Scale Cristel Antonia Russell, Andrew T. Norman, Susan E. Heckler Journal of Consumer Research Emerging MediaMedia InnovationConsumer ResearchSocial InfluenceSocial Value	2004	200
The Effects of Brand Name Suggestiveness on Advertising Recall Kevin Lane Keller, Susan E. Heckler, Michael Houston Journal of Marketing Brand Name SuggestivenessAdvertisingBrand EquityBrand NamesInteractive Marketing	1998	194
Picture-Word Consistency and the Elaborative Processing of Advertisements Michael Houston, Terry L. Childers, Susan E. Heckler Journal of Marketing Research Targeted AdvertisingConsumer ResearchCognitionCommunicationSemantics	1987	115
Intergenerational Influences in Adult Buying Behaviors: an Examination of Moderating Factors Susan E. Heckler, Terry L. Childers, Ramesh Arunachalam ACR North American Advances Behavioral SciencesBehavioral Decision MakingIntergenerational InfluencesManagementConsumer Research	1989	60

Page 1