Concepedia

Tom Reichert

TR

55

Publications

3.2K

Citations

30

H-Index

1974

Active since

Affiliations

University of Georgia(Current)

Grady Memorial Hospital

Goethe University Frankfurt

University of Arizona

University of North Texas

Tom Reichert is an author at University of Georgia specializing in social sciences, advertising, and marketing.

Top concepts

Social SciencesAdvertisingMarketingManagementConsumer ResearchGenderCommunicationSexual BehaviorJournalismMarketing Communication

Publications per year

1974–2025

55

Publications

55

Influenza and the Winter Increase in Mortality in the United States, 1959-1999

Tom Reichert · American Journal of Epidemiology · 2004 · 452 citations · Full text

Infectious Disease Epidemiology, Epidemiological Trend, Preventive Medicine +13

The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion

Tom Reichert, Susan E. Heckler, Sally Jackson · Journal of Advertising · 2001 · 271 citations

Behavioral Decision Making, Social Psychology, Social Marketing +22

An Update on Sex in Magazine Advertising: 1983 to 2003

Tom Reichert, Courtney Carpenter · Journalism & Mass Communication Quarterly · 2004 · 262 citations

Magazine Advertising, Targeted Advertising, Magazine Advertisements +18

The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements

Susan E. Morgan, Tom Reichert · Journal of Advertising · 1999 · 188 citations

Targeted Advertising, Consumer Research, Brand Strategy +20

Cheesecake and Beefcake: No Matter How You Slice it, Sexual Explicitness in Advertising Continues to Increase

Tom Reichert, Jacqueline Lambiase, Susan E. Morgan et al. · Journalism & Mass Communication Quarterly · 1999 · 151 citations

Gendered Perception, Targeted Advertising, Homosexuality +22

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