Media Effects
Media Effects is the academic concept referring to the measurable influence of mass media content on individuals' cognitions, attitudes, and behaviors, distinguished by its focus on causal relationships between media exposure and audience responses within communication and political contexts.
12K
Publications
934.6K
Citations
21K
Authors
4.4K
Institutions
Publications per year
2017–2026
4.1K
12K
Johan Galtung, Mari Holmboe Ruge · Journal of Peace Research · 1965 · 3.3K citations
Framing as a Theory of Media Effects
Dietram A. Scheufele · Journal of Communication · 1999 · 3.2K citations
What Makes Online Content Viral?
Jonah Berger, Katherine L. Milkman · Journal of Marketing Research · 2011 · 3.1K citations
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21K
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29
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4.4K
University of Wisconsin–Madison
Madison, United States
91 h-index
491 publications
55.8K citations

University of Amsterdam
Amsterdam, The Netherlands
83 h-index
569 publications
55.6K citations
University of Michigan
Ann Arbor, United States
79 h-index
327 publications
36.6K citations
The Ohio State University
Columbus, United States
77 h-index
432 publications
41.4K citations
The University of Texas at Austin
Austin, United States
71 h-index
261 publications
34.4K citations
Michigan State University
East Lansing, United States
67 h-index
315 publications
26.1K citations
University of Pennsylvania
Philadelphia, United States
62 h-index
300 publications
30.9K citations
Stanford University
Stanford, United States
62 h-index
225 publications
32.7K citations
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CR · 376 publications · 44.5K citations
114
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349 publications · 52.3K citations
109
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JMCQ · 221 publications · 18.4K citations
82
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230 publications · 19.8K citations
73
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MP · 209 publications · 14.4K citations
65
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