Katherine L. Milkman

What Makes Online Content Viral?

Jonah Berger, Katherine L. Milkman · Journal of Marketing Research · 2011 · 3.1K citations

Social Sciences, Marketing, Psychology +14

Using implementation intentions prompts to enhance influenza vaccination rates

Katherine L. Milkman, John Beshears, James J. Choi et al. · Proceedings of the National Academy of Sciences · 2011 · 508 citations · Full text

Public Health, Health Behavior, Health Promotion +15

What happens before? A field experiment exploring how pay and representation differentially shape bias on the pathway into organizations.

Katherine L. Milkman, Modupe Akinola, Dolly Chugh · Journal of Applied Psychology · 2015 · 469 citations · Full text

Social Sciences, Higher Education, Organizational Behavior +13

The Effect of Providing Peer Information on Retirement Savings Decisions

John Beshears, James J. Choi, David Laibson et al. · The Journal of Finance · 2015 · 445 citations · Full text

Social Sciences, Economics, Psychology +17

How Can Decision Making Be Improved?

Katherine L. Milkman, Dolly Chugh, Max H. Bazerman · Perspectives on Psychological Science · 2009 · 417 citations

Management, Behavioral Sciences, Psychology +7