Jonah Berger

What Makes Online Content Viral?

Jonah Berger, Katherine L. Milkman · Journal of Marketing Research · 2011 · 3.1K citations

Social Sciences, Marketing, Psychology +14

Where Consumers Diverge from Others: Identity Signaling and Product Domains

Jonah Berger, Chip Heath · Journal of Consumer Research · 2007 · 1.3K citations

Social Sciences, Marketing, Psychology +17

Uniting the Tribes: Using Text for Marketing Insight

Jonah Berger, Ashlee Humphreys, Stephan Ludwig et al. · Journal of Marketing · 2019 · 710 citations

Business, Marketing, Marketing Management +11

What Drives Immediate and Ongoing Word of Mouth?

Jonah Berger, Eric M. Schwartz · Journal of Marketing Research · 2011 · 656 citations

Business, Marketing, Marketing Management +14

Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

Jonah Berger, Alan Sorensen, Scott J. Rasmussen · Marketing Science · 2010 · 651 citations · Full text

Business, Marketing, Marketing Management +11