Jonah Berger - Concepedia

Author

Jonah Berger

University of Pennsylvania ORCID

Also Known As

Berger, Jonah, J. A. Berger, J. Berger, JONAH BERGER, Jonah A. Berger, Jonah Berger

218

Publications

14.2K

Citations

H-Index

190

Concepts

All Affiliations

University of Pennsylvania Stanford University York University California University of Pennsylvania

About

Jonah Berger is an author at University of Pennsylvania specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	21	23	5.9K
2	Business	7	7	2.4K
3	Education	3	3	162
4	Engineering	2	2	108
5	Health Sciences	1	1	107

Jonah Berger

Publications

12.5K

Citations

H-Index

Page 1

	Year	Citations
What Makes Online Content Viral? Jonah Berger, Katherine L. Milkman Journal of Marketing Research Digital MarketingSocial InfluenceContent CreationCommunicationJournalism	2011	2.9K
Where Consumers Diverge from Others: Identity Signaling and Product Domains Jonah Berger, Chip Heath Journal of Consumer Research Identity-signaling PerspectiveBehavioral Decision MakingConsumer StudySocial PsychologyConsumer Research	2007	1.2K
Uniting the Tribes: Using Text for Marketing Insight Jonah Berger, Ashlee Humphreys, Stephan Ludwig, Journal of Marketing Marketing AnalyticsDigital MarketingText AnalysisInteractive MarketingManagement	2019	671
What Drives Immediate and Ongoing Word of Mouth? Jonah Berger, Eric M. Schwartz Journal of Marketing Research Customer SatisfactionConsumer StudyConsumer ResearchCommunicationBuying Behavior	2011	651
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales Jonah Berger, Alan Sorensen, Scott J. Rasmussen Marketing Science Customer SatisfactionConsumer UncertaintyConsumer ResearchCustomer ReviewMedia Effects	2010	643
Arousal Increases Social Transmission of Information Jonah Berger Psychological Science Online CommunicationAffective NeuroscienceCommunication Social ChangeSocial TechnologiesSocial Influence	2011	573
Communication Channels and Word of Mouth: How the Medium Shapes the Message Jonah Berger, Raghuram Iyengar Journal of Consumer Research	2013	370
Broadcasting and Narrowcasting: How Audience Size Affects What People Share Alixandra Barasch, Jonah Berger Journal of Marketing Research Share ContentOnline CommunicationSocial InfluenceCommunicationMedia Studies	2014	349
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice Aner Sela, Jonah Berger, Wendy Liu Journal of Consumer Research	2008	257
Valuable Virality Ezgi Akpınar, Jonah Berger Journal of Marketing Research Entertainment MarketingDigital MarketingConsumer ResearchCommunicationInformative Appeals	2016	243

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