Eric M. Schwartz

What Drives Immediate and Ongoing Word of Mouth?

Jonah Berger, Eric M. Schwartz · Journal of Marketing Research · 2011 · 656 citations

Business, Marketing, Marketing Management +14

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Eric M. Schwartz, Eric T. Bradlow, Peter S. Fader · Marketing Science · 2017 · 268 citations

Business, Business Economics, Marketing +17

Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments

Kanishka Misra, Eric M. Schwartz, Jacob Abernethy · Marketing Science · 2019 · 177 citations

Social Sciences, Business Economics, Economics +14

Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness

Anocha Aribarg, Eric M. Schwartz · Journal of Marketing Research · 2019 · 118 citations

Business, Communication, Marketing +17

Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data

Eric M. Schwartz, Eric T. Bradlow, Peter S. Fader · Marketing Science · 2014 · 54 citations · Full text

Computing, Marketing, Marketing Management +14