Concepedia

Peter S. Fader

PS

Statistics

Publications

92

Citations

8.1K

H-Index

49

Active since

1986

Affiliations

University of Pennsylvania(Current)

London Business School

California University of Pennsylvania

The University of Texas at Austin

New York University

Peter S. Fader is an author at University of Pennsylvania specializing in business, marketing, and marketing management.

Publications per year

1986–2019

92

Publications

92

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

Peter S. Fader, Bruce G. S. Hardie, Ka Lok Lee · Journal of Marketing Research · 2005 · 582 citations

Business, Business Economics, Marketing +15

Dynamic Conversion Behavior at E-Commerce Sites

Wendy W. Moe, Peter S. Fader · Management Science · 2004 · 531 citations · Full text

Business, Marketing, Marketing Management +17

“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model

Peter S. Fader, Bruce G. S. Hardie, Ka Lok Lee · Marketing Science · 2005 · 460 citations

Business, Marketing, Marketing Management +12

Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing

Peter S. Fader, David C. Schmittlein · Journal of Marketing Research · 1993 · 274 citations

Business, Marketing, Marketing Management +15

Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior

Sam K. Hui, Eric T. Bradlow, Peter S. Fader · Journal of Consumer Research · 2009 · 273 citations · Full text

Business, Marketing, Retail Management +16

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