Concepedia

Wendy W. Moe

WW

30

Publications

5.2K

Citations

25

H-Index

1997

Active since

Affiliations

University of Maryland, College Park(Current)

The University of Texas at Austin

University of Pennsylvania

Emory University

Georgetown University

Wendy W. Moe is an author at University of Maryland, College Park specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingConsumer BehaviorBusinessCommunicationDigital MarketingSocial MediaArts

Publications per year

1997–2023

30

Publications

30

Uniting the Tribes: Using Text for Marketing Insight

Jonah Berger, Ashlee Humphreys, Stephan Ludwig et al. · Journal of Marketing · 2019 · 671 citations

Marketing Analytics, Digital Marketing, Text Analysis +14

The Value of Social Dynamics in Online Product Ratings Forums

Wendy W. Moe, Michael Trusov · Journal of Marketing Research · 2011 · 666 citations

Customer Satisfaction, Consumer Research, Social Influence +25

Online Product Opinions: Incidence, Evaluation, and Evolution

Wendy W. Moe, David A. Schweidel · Marketing Science · 2011 · 566 citations

Digital Marketing, Consumer Research, Social Influence +23

Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream

Wendy W. Moe · Journal of Consumer Psychology · 2003 · 523 citations

Dynamic Conversion Behavior at E-Commerce Sites

Wendy W. Moe, Peter S. Fader · Management Science · 2004 · 523 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +20

Rows per page

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