Concepedia

Michael Trusov

MT

Statistics

Publications

22

Citations

5.3K

H-Index

18

Active since

2006

Affiliations

University of Maryland, College Park(Current)

University of California, Los Angeles

Dartmouth College

University of Washington

Bielefeld University

Michael Trusov is an author at University of Maryland, College Park specializing in marketing, business, and marketing management.

Publications per year

2006–2024

22

Publications

22

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels · Journal of Marketing · 2009 · 2.4K citations · Full text

Business, Marketing, Marketing Management +13

The Value of Social Dynamics in Online Product Ratings Forums

Wendy W. Moe, Michael Trusov · Journal of Marketing Research · 2011 · 674 citations

Business, Marketing, Marketing Management +17

Determining Influential Users in Internet Social Networks

Michael Trusov, Anand V. Bodapati, Randolph E. Bucklin · Journal of Marketing Research · 2010 · 647 citations

Social Sciences, Information Systems, Sociology +16

Estimating aggregate consumer preferences from online product reviews

Reinhold Decker, Michael Trusov · International Journal of Research in Marketing · 2010 · 333 citations

Business, Marketing, Marketing Management +17

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels · SSRN Electronic Journal · 2008 · 248 citations · Full text

Business, Marketing, Marketing Management +13

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