Michael Trusov - Concepedia

Author

Michael Trusov

University of Maryland, College Park ORCID

Also Known As

Michael Trusov

Publications

5.3K

Citations

H-Index

Concepts

All Affiliations

University of Maryland, College Park Anderson University - South Carolina University of California, Los Angeles Dartmouth College University of Washington

About

Michael Trusov is an author at University of Maryland, College Park specializing in marketing, management, and interactive marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	13	14	4.1K
2	Engineering	8	8	1.4K
3	Business	7	7	3.3K
4	Arts	4	4	3.8K
5	Social Sciences	1	1	51

Michael Trusov

Publications

5.3K

Citations

H-Index

Page 1

	Year	Citations
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Michael Trusov, Randolph E. Bucklin, Koen Pauwels Journal of Marketing Digital MarketingTargeted AdvertisingConsumer ResearchSocial MarketingSocial Influence	2009	2.4K
The Value of Social Dynamics in Online Product Ratings Forums Wendy W. Moe, Michael Trusov Journal of Marketing Research Customer SatisfactionConsumer ResearchSocial InfluenceCommunicationProduct Ratings	2011	666
Determining Influential Users in Internet Social Networks Michael Trusov, Anand V. Bodapati, Randolph E. Bucklin Journal of Marketing Research EngineeringDigital MarketingSocial InfluenceCommunicationInfluential Users	2010	643
Estimating aggregate consumer preferences from online product reviews Reinhold Decker, Michael Trusov International Journal of Research in Marketing Customer ReviewEngineeringOpinion AggregationDigital MarketingPreference Learning	2010	331
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Michael Trusov, Randolph E. Bucklin, Koen Pauwels SSRN Electronic Journal	2008	248
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting Michael Trusov, Liye Ma, Zainab Jamal Marketing Science EngineeringDisplay AdvertisingDigital MarketingCustomer ProfilingConsumer Research	2016	166
Online Shopping and Social Media: Friends or Foes? Yuchi Zhang, Michael Trusov, Andrew T. Stephen, Journal of Marketing Digital MarketingConsumer ResearchSocial TechnologiesSocial Network UseSocial Influence	2017	129
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? Oliver J. Rutz, Michael Trusov, Randolph E. Bucklin Marketing Science Marketing AnalyticsBehavioral Decision MakingDigital MarketingFuture VisitsTargeted Advertising	2011	126
Determining Influential Users in Internet Social Networks Michael Trusov, Anand V. Bodapati, Randolph E. Bucklin SSRN Electronic Journal	2009	117
Zooming In on Paid Search Ads—A Consumer-Level Model Calibrated on Aggregated Data Oliver J. Rutz, Michael Trusov Marketing Science EngineeringTargeted AdvertisingConsumer ResearchSearch Advertising ResponseSearch Engine Marketing	2011	104

Page 1