Concepedia

Anand V. Bodapati

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Statistics

Publications

16

Citations

1.5K

H-Index

12

Active since

1997

Affiliations

University of California, Los Angeles(Current)

Anderson University - South Carolina

Columbia University

University of Pennsylvania

University of Maryland, College Park

Anand V. Bodapati is an author at University of California, Los Angeles specializing in marketing, consumer research, and management.

Top concepts

MarketingManagementConsumer ResearchBusinessStatisticsEngineeringData ScienceConsumer BehaviorInteractive MarketingConsumer Decision Making

Publications per year

1997–2021

16

Publications

16

Determining Influential Users in Internet Social Networks

Michael Trusov, Anand V. Bodapati, Randolph E. Bucklin · Journal of Marketing Research · 2010 · 643 citations

Engineering, Digital Marketing, Social Influence +22

Recommendation Systems with Purchase Data

Anand V. Bodapati · Journal of Marketing Research · 2008 · 245 citations

Consumer Uncertainty, Engineering, Consumer Research +23

The interrelationships between brand and channel choice

Scott A. Neslin, Kinshuk Jerath, Anand V. Bodapati et al. · Marketing Letters · 2014 · 121 citations · Full text

Channel Choice, Brand Equity, Positioning (Marketing) +7

Determining Influential Users in Internet Social Networks

Michael Trusov, Anand V. Bodapati, Randolph E. Bucklin · SSRN Electronic Journal · 2009 · 117 citations · Full text

Multiple-Category Decision-Making: Review and Synthesis

Gary J. Russell, S. Ratneshwar, Allan D. Shocker et al. · Marketing Letters · 1999 · 108 citations · Full text

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