Concepedia
SSRN Electronic Journal · 2009 · 117 citations · 18 references
Open access
18
Discussion on the paper by Spiegelhalter, Best, Carlin and van der Linde
ArTS Archivio della ricerca di Trieste (University of Trieste https://www.units.it/) · 2002 · 12.5K citations
The Effect of Word of Mouth on Sales: Online Book Reviews
Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research · 2006 · 5.8K citations
Marketing, Customer Satisfaction, Online Book Reviews +15
The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
Robert V. Kozinets · Journal of Marketing Research · 2002 · 3.8K citations
Digital Marketing, Online Communities, Consumer Research +20
Using Online Conversations to Study Word-of-Mouth Communication
David Godes, Dina Mayzlin · Marketing Science · 2004 · 2.6K citations
Digital Marketing, Emerging Media, Consumer Research +22
A Logit Model of Brand Choice Calibrated on Scanner Data
Peter M. Guadagni, John D. C. Little · Marketing Science · 1983 · 1.8K citations
Customer Satisfaction, Economics, Scanner Data +15